The Nielsen Claritas Pop-Facts Demographic Snapshot Report generated for the Groveport local and regional trade areas provides extensive data to profile, benchmark and track the market. (View the 2011 Groveport Market Profile (PDF).) Analysis and comparison of data for the trade areas reveals some interesting characteristics and trends including:
- Trends and projections for the population and households within the local and regional trade areas point to continued growth, especially within the local trade area. Figures show a population increase of nearly 21% in the local trade area from 2002 to 2010, and projections call for the population to grow by about 9% over the next 5 years - from an estimated population of 29,273 in 2010 to 31,840 by 2015.
- The estimated population in the regional trade area grew by about 6.5% between 2002 and 2010 to surpass the 100,000 mark. Projects for the regional trade area continue to predict steady growth with a 5-year increase of about 6% putting the 2015 estimated population at 105,991.
- The composition of the population by race in both the local and regional trade areas is becoming more perse, especially in the regional ring surrounding the primary trade area. The percentage of the population classified as White Alone declined by about 2% in the local trade area, and by nearly 6% at the regional level, from 2002 to 2010. The largest gains in population by race were seen in the Black or African American Alone classification.
- The percentage of the population of Hispanic or Latino origin is still relatively small in the trade areas, but nearly doubled from 2002 to 2010: from 1.4% to 2.5% in the local trade area; and from 1.8% to 3.4% in the regional trade area.
- Growth in the number of trade area households from 2002 to 2010 is generally consistent with population growth and trends in the trade areas. Five-year projections for both trade areas anticipate that percentage gains in households will outpace growth in population by about 0.5% and suggest that average household size, which remained constant from 2002 to 2010, will begin to slightly decrease.
- Median age of the local trade area population increased by more than three years from 2002 to 2010, and by nearly two years in the regional trade area. The trend is consistent with the graying of America phenomenon, but the comparatively larger increase in median age seen in the local trade area could suggest that settled and retiring population segments are especially attracted to the area including and in closest proximity to the City of Groveport.
- Median household, average household and per capita income estimates and trends show a stark contrast occurring between the local and regional trade areas. Estimated income and trends for 2002 to 2010 show increases of 5.3% to 7.9% in all local trade area income categories, and decreases ranging from 0.8% to 1.5% in the same income categories. Median household income trends, in particular, are strong at the local trade area level. The figures suggest that, from a comparative perspective, the strongest buying power resides within the local trade area - or generally at the center of the regional trade area.
- More than 2/3 of local trade area housing units are owner-occupied, a figure slightly higher than that found in the regional trade area. The percentage of housing units by year constructed reflects strong population and household growth patterns, especially at the local trade area level where more than 50% of housing units have been built since 1990 as compared to about 42% in the regional trade area.
- The percentage of the workforce population age 16+ years with a Civilian - Unemployed status is estimated in 2010 at about 4% for both the local and regional trade areas - a figure that is consistent with the 4.1% figure reported for the United States during the same period in time. The percentage of the population age 16+ not in the labor force is estimated at about 28% in both trade areas.
- There is general consistency in employment by occupation across the trade areas, with more than 58% employed in White Collar occupations, and more than 25% employed in Blue Collar occupational categories.